Lindsey Willis
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Lindsey Willis is a multidisciplinary designer from the Midwest with a love of  color, typography and memes.

 
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DNA Friend

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WEB DESIGN, BRANDING

The fastest, freest, and most satirical DNA testing service around. DNA Friend analyzes your saliva and sends your results to you in 24 hours.

Press: CNBC, The Atlantic, USA Today and Tech2

 
 
 
 

6 Minute Test

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WEB DESIGN, BRANDING

Six Minute Test is a satirical take on personality tests like Myers Briggs and the Enneagram. With the Six Minute Test you can browse the other personalities, check out the four spectrums, and take the quick and easy test to discover who you really are.

Illustration: Nathan Walker

Web Dev: Laith Azzam

 
 
 
 

Shinola

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ADVERTISING, DESIGN

As an American watchmaker, Shinola renews their commitment each year with their Great Americans Timepiece Series. In 2018, they chose to honor the Statue of Liberty–a monument and symbol of hope for those who come from elsewhere, seeking freedom and acceptance on our shores. It was a poignant choice at a turbulent time, and together Shinola and Preacher created a campaign that celebrated not only Lady Liberty herself, but also several newly naturalized Great Americans. 

 
 
 
 

Thud

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BRANDING, WEB DESIGN

Thud is a comedy project that creates immersive satirical experiences. The brand never focuses on itself, instead creates a surprising and delightful way for you to interact with our projects.

The site consists of five different animations and four color combinations, making the experience feel fresh every time you visit the website.

Lettering: Jessica Hische

Web Dev: Gleb Denisov

 
 
 
 

Candler Park Fest

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TYPEFACE, MOTION

For 16 years, Atlanta’s Candler Park has hosted its annual Fall Festival featuring local music, art, and food. At RED, we developed a visual system of shapes and a custom font that gives the euphoric feeling while floating high in the air, above the crowd.

Creative Director: Sam Eckersley

Senior Designer: Sierra Serafica

 
 
 
 

TNT x Northside

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BRANDING, ENVIRONMENTAL

The Northside Festival is a summer event in Brooklyn that explores the future of music, innovation, and content. At RED, we partnered with Civic Entertainment Group to help TNT headline the festival and promote their summer programming.

Creative Director: Sam Eckersley

Senior Designer: Sierra Serafica

 
 
 
 

Vimeo: The Decade

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POSTER DESIGN

To celebrate ten years of Staff Picks at SXSW, Preacher and Vimeo teamed up to create The Decade, a fully immersive theatre experience dedicated to 100 of the most iconic Vimeo Staff Picked films. I got to design two posters featured in the interactive rooms for “Balloonfest” and “Don’t Hug Me I’m Scared.”

Featured in: Communication Arts

 
 
 
 

Second Studio

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CAPITAL CAMPAIGN

It’s hard to get discovered as an artist in a city bursting at the seams with talent. Second Studio is a capital campaign for the New York Public Art Fund to finance residency programs for undiscovered artists.

 
 
 
 

NFL: The Experience

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MERCHANDISE, STYLE GUIDE

Located in the heart of Times Square, The NFL Experience is a completely immersive journey that allows visitors to get on the field as players. At RED, we developed an in-depth style guide featuring a series of X applications that could be expanded to suit a wide variety of merchandise.

Creative Director: Sam Eckersley

 
 
 
 

Ninkasi

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BRANDING, PACKAGING

A brewery created and inspired by the Ancient Sumerians and their goddess of brewing, Ninkasi. Run by women with beers to be drunken by all.

Writer: Kamey Murphy